The Wonderful Wizard of Oz

The Wonderful Wizard of Oz The year of 1939 was a great year for classical movie lovers. With Gone with the Wind, Mr.. Smith goes to Washington, Withering Heights, and The Wizard of Oz. This year during the Great Depression gave us more classics than most years combined. The Great Depression was one of the mall reasons behind the making of all of these movies; the dark and bleak times needed a getaway, a place to escape to where ones troubles don't matter, the movies were that getaway. On average sixty- one percent of America went to the movies at least once a week, and It Is not very art to believe, looking at the movies from that time.People were enthralled by the new color movies, the first being Snow White and the Seven Dwarves, by Walt Disney which was made two years earlier. It had been a major hit, and MGM wanted to get Into the Lime-light given off by Idleness great success. That Is one of the reasons behind his making of The Wizard of Oz. The Wizard of Oz Is a timeless class ic based off of the popular 1900 children's book written by L. Frank Bum. The book's actual title is The Wonderful Wizard of Oz. It came from a widely popular hillside's book series based on the fantastical Land of Oz.Some say this story is a parody on the movement started by William Jennings Bryant. He believed in the value of silver, and the importance of the factory workers, and farmers of the industrial revolution. This translated into Bum's books, bringing the name Oz to this land, the abbreviation for ounces, Oz. The witch of the east represents the bankers of the east, ruining lives, and the west was the west coast elite. The good Fairy Glenda of the north, represents the north and the south, The industrial workers of he north, and the farmers of the south. The yellow brick road originates from the gold standard.Dorothy Silver, turned ruby in the film, slippers represent the opportunity, and prosperity and hope behind silver, how if used as a currency America could flourish. The scarecrow represents farmers, they have the conviction, but they couldn't think for themselves being ‘simple-minded'. The Tin Man stands for the Industrial workers, rusted and without conviction; while the Cowardly Lion stands for William Jennings Bryan himself, his roar being loud and heard often, while he had title to nothing political power. The Wizard of Oz, representing the president.Drowning the witch of the west, the Wizard of Oz leaves In a Hot Alarm balloon, leaving the Scarecrow in charge of the great emerald city, which Is translated over to be Washington, and the Tin Man, the west. The greatest new Invention by Walt Disney, the color film, was all the rage. The very first color movie ever had been Snow White and the Seven Dwarves. It was a major hit, Disney had gained popularity with his Short animations, first Oswald the Lucky Rabbit, then with the more well known Mackey mouse, after Oswald had gotten swindled from him by one of his co-workers.MGM wanted to ge t into that popularity, and the major cash involved with making color movies at the time. So he went to find a good director, and a good story. He found that in Victor Fleming, and The Wonderful Wizard of Oz. By semimonthlies combined. The Great Depression was one of the main reasons behind the making of where ones troubles don't matter, the movies were that getaway. On average sixty- one percent of America went to the movies at least once a week, and it is not very onto the Lime-light given off by Disney's great success.That is one of the reasons books actual title is The Wonderful Wizard of Oz. It came from a widely popular but they couldn't think for themselves being ‘simple-minded'. The Tin Man stands for the industrial workers, rusted and without conviction; while the Cowardly Lion stands Drowning the witch of the west, the Wizard of Oz leaves in a Hot Air balloon, leaving the Scarecrow in charge of the great emerald city, which is translated over to be The greatest new i nvention by Walt

American Psychological Association Ethical Code Essay

A Code of Ethics can be an overly complicated document that seeks to embrace every detail of behaviors that will not be acceptable to senior company management if found out. Meanwhile employees are pressured to deliver results which will often be enhanced if they do not strictly adhere to the Code of Ethics. The contention is that ethical codes are important to the organization; there is an ethical code, so the organization must be ethical. To the employee, it defines boundaries so they know when they are crossing them. Not all ethical codes are equal. If they protect employees from breaching some unwritten code, then they are good and fair. They must also be applied rigorously to senior management. It is normal for people who make rules to think that they should apply to others more than themselves, and that’s not a healthy way to look at it. As we have all learned, rules should apply to everyone for them to be just. If rules are made for only a certain group of people within an organization, the balance of power tips to one side unfairly and it leaves the organization and its consumers open to ethical breaches. My source showing why codes of ethics are important.  Ingram, David. â€Å"Importance of Creating a Code of Ethics for a Business.† Small Business. Houston Chronicle, 2014 Codes of ethics are very important because it guides decision making. It creates a cohesive understanding boundaries within an organization and it sets standards for interacting with external people. A well written, formal code of ethics can reduce ambiguity of certain rules and can serve as a guideline for making tough, and often controversial decisions. A code of ethics also plays an important role of protecting a companies and its employee’s reputation and where it stands legally when there is a breach of ethics by an individual person. A good code of ethics helps avoid not knowing what to do when one is confronted with a big dilemma. When a code of ethics is written for businesses that operate overseas and/or in other countries, it can be vital that an organization abide by the code of ethics to avoid a very unfortunate  misunderstanding in another country that may have drastically different views than your own. As I have shown, it is critically important for an organization to have a formal, well written code of ethics to set ethical standards for individuals within the organization. That way, when an individual breaches that ethical code, the organization can fall back on that code of ethics and say that what that individual did goes against the organizations standards. So generally codes of ethics are good, and needed. They serve a critical purpose in most organizations and serve as a guideline of how to conduct business. It safeguards the company against breaches of ethics because they have their own code of ethics that are written and can show it to prove where they stand whenever their standards are calle d into question. My source showing what’s wrong with codes of ethics.  Lunday, Jason. â€Å"Codes of Conduct: Typical Weakness and How to Overcome Them This article highlights what can be wrong with codes of ethics. One of the main problems with codes of ethics is that they may not be well constructed and not specifically address the companies specific needs and characteristics. Sometimes the standards in the code of ethics don’t clearly specify what an employee should do with certain challenges, and can sometimes put an employee in a dilemma abiding by the standards and suffering the consequences, or going against the code to get the job done. Many employees have indicated that codes of ethics are written with good intentions and convey good intentions, but most of the time they do not acknowledge the realities and practicalities of the business environment. Some codes of ethics can set the wrong tone and seem too vague or even too legalistic. Employees have stated that some codes of ethics seem to be protective of top management rather than the whole company, especially those at the lower levels. What I have noticed with some codes of ethics is that they do sound too legalistic and they leave a lot of the common sense topics out. Most codes of ethics do not include advertising, but most companies advertise in some way. Some codes of ethics are created with benchmarks of other companies codes of ethics. When this happens, an organizations code of ethics might sound and look great, but it doesn’t fit their specific purpose and doesn’t address some of the most important aspects of the organization. One Strength of the Code of Ethics. Psychologists are involved in the difficult area of human behavior. On a daily basis they are dealing with people whose view of the world has often been distorted by their history. They may begin to lose their own guideposts. The Code of Ethics is a reference that can be consulted to make sure the psychologist does not stray from a moderate behavior path. If it creates conflicts for the practitioner the relevant Ethics Code can be taken up with a supervisor allowing for discussion and interpretation. One Weakness of the Code of Ethics The Council of Representatives of the APA developed the code. Anytime you have a committee design something you are likely to complicate it. Each representative has their own world view and in a committee setting feel they have to contribute more. The weakness is that adding more detail rather than making issues clearer can make them ambiguous. There are Ten Commandments in the bible and 89 ethical standards set by the APA. One thing I saw and did not expect I did not expect that the Code would exclude application to practitioners outside of work activities. While legally the Code probably cannot be enforced outside of work, if the Code is silent on that point it would imply that this should be a personal code anyway. By stating that it does not apply outside of work it implies that practitioners have to be on their best behavior at work and not the way they might behave outside of work. This weakens the practice of the code. An example of when the code might be used. Standard 3 is a key Code in this line of work. As the patient has life issues their gratitude for help and verbal intimacy with the practitioner may lead to a relationship. The Code of Ethics is a reminder to not let this happen. While the Code of Ethics is restricted to work activities this area should apply if practitioner is in a work situation or not. Explanation of why the code would be used As in all occupations. ‘Do no harm’ must be the key ethical position. As the brain is a largely unknown organ, psychologists have to be very careful about their treatment of mental issues. Their patients are at various stages of walking towards a personal precipice, the practitioner cannot afford to give an accidental push. Code 3.08 covers exploitative relationships between practitioner and patient and is the most likely violation of code which must be reported. As patients are having trouble with their own reality a suggestion from the practitioner may be seen as ‘normal’ by the patient but not by the ethical code. Works Cited American Psychological Association Code of Ethics http://www.apa.org/ethics/code/index.aspx# Ingram, David. â€Å"Importance of Creating a Code of Ethics for a Business.† Small Business. Houston Chronicle, 2014. Web. 28 Oct. 2014. . Lunday, Jason. â€Å"Codes of Conduct: Typical Weakness and How to Overcome by Jason Lunday.† Corporate Compliance Insights. 17 June 2010. Web. 28 Oct. 2014. .

A Complete Analysis Becoming Abigail English Literature Essay

A Complete Analysis Becoming Abigail English Literature Essay Young Abigail is a Nigerian girl alternating short sections focusing on her past as well as her present life. She is Abigail the daughter but there is the dominant Abigail, the mother who died giving birth to her. The death of Abigail’s mother plays a huge role in the entire novel. Abigail is portrayed as an affliction child, without a mother, striving to discover her future. She is an African girl, symbolizing the corrosion of national and confined cultural distinctiveness into the end monumental continental identity of Africa. Abigail tries to personify and preserve herself in her mother’s figure and bequest. The father is chronic drunkard who foregoes his paternal obligations and responsibility. He has his daughter who constantly reminds him of his late wife. Abigail’s is characterized by misery and tragedies. Her childhood is pathetic and she spends most of it mourning her late mother in commemorative self-induced rituals. She mutters incarnations, cuts hers elf, tears and burns her mother’s photos, burns herself (Abani, p.10). â€Å"And this. Even this,† (p.18). The novella starts. In less significant hands, this may not be a hopeful starter, but Abani steers us out of the fog swiftly. â€Å"This memory like all the others was a lie.† (p.18). Abigail, a youthful girl in Nigeria, is nostalgically recalling her mother’s memorial service. Abigail act of mourning is to some extent troubling. It is symbolised by among other acts, the killing of birds and later dressing them in lace from her mother’s bridal dress. But, as written by Abani, explaining the symbol from an authorial distance, we realize that not much is substantiated in the rest of the book, â€Å"this tradition recognized complex ways to be human, and she was allowed to mourn.† (p.18). In addition, another frequently evident symbolic device is the use of two alternating strands, â€Å"Now† and â€Å"Then,† throughout the n arrative. The latter is associated with Abigail’s reminiscence of life in Nigeria with her depressed father and his choice to send her to London with a strange family member named Peter. Nearing to their departure, Abigail’s father performs suicide, despite the fact that he had intuited the agonies in anticipation of his daughter. The end of the first chapter leaves us with the impression that Abigail takes after her mother. Their extreme resemblance makes the author propel us through the mind of her father as he watched her mourn her mother’s death similar to watching his dead wife grieve. She is likened to a younger version of her mother grieving her death in advance. Her father â€Å"turned and looked at her and she saw the photo and recognized it. She resembled her mother that when he saw her suddenly, she knew he wanted her to be Abigail.† (Abani, p.20) Although Abigail is now a grown-up, she misses her childhood, one that she never got to enjoy. The author takes us through her mind which juggles us from the present to her past and childhood. That’s when the author alternates the two titles, Now and Then. Abigail has had an experience with men that she remembers with so much regret. All the in her life had never been interested in knowing her true personality neither appreciate her beauty, not to mention how she was careful with her hair to make sure that she looked presentable. She was light-skinned – An inherent feature from her great-grandmother. The author likens her to a foreign country, especially when it comes to the men in her life as they never stayed.

The Food Safety Personal Statement Example | Topics and Well Written Essays - 750 words

The Food Safety - Personal Statement Example In addition, some time should be set aside during orientation to present and briefly review the pamphlet, and its importance, with the incoming students. The letter to the Dean would take a direct and professional tone. I understand that he is a busy man and I would go directly to the issues of magnitude, importance, and ease of reducing the risk. I would use statistics from the Center for Disease Control and a short quote from the US Department of Agriculture that shows students have unique needs. I would impress upon the Dean that by following a few common sense rules we can greatly reduce the cases of food borne illness on campus. Though the letter will be addressed to the Dean, it would be reasonable to assume that other senior staff and faculty members will read it. As the Dean of the College of Agriculture he is probably aware of the many pamphlets that already exist on this subject and may view it as a redundant effort. However, I have reviewed several of these and they are written for professionals, homemakers, and commercial use. I was unable to locate one aimed at students. The reason that a new pamphlet is needed is to target the students who have a unique lifestyle and do not have a health or science background. As well as giving students something to read, it would highlight the issue and put it in the forefront of the students' minds. This program would benefit the University as well as the students. It would remove some burden from the overtaxed health care system and result in a healthier student body. More importantly, it would reduce student absence, which directly affects student performance. I plan to appeal to his sense of responsibility to the school and the student body, and will approach him as the one person who is in a position to have the imagination to do something about this problem. I expect the Dean to raise the important issues of cost and school resources. The savings to the health care system would offset the minimal cost of the pamphlets and the orientation time. Since the pamphlet is an informational tool, it could be designed and written by a student in the Department of Food Safety and approved by the staff. There would be almost no cost in getting the pamphlet to the printer. Printing costs would be minimal and the information could also be included in an e-mail. The goal is to present information to the students that they can use and heighten student awareness of the issue. I expect the Dean, as overseer of the Food Safety Department, will immediately recognize the importance of the topic and the need for action. The first paragraph should get his interest by the statistics and explaining the students' elevated risk. However, he may disagree on the practicality of my approach. I will need to spend some portion of the letter persuading him that the students would read the information and make use of it. I would point out similar successful programs that have dealt with safe sex and dorm safety. As a way of offering an emotional appeal, I would show my commitment by concluding the letter with an offer to volunteer my services to the program in any way that I was able to contribute. Food Safety Proposal Materials

Cultural Awareness Personal Statement Example | Topics and Well Written Essays - 1000 words

Cultural Awareness - Personal Statement Example As a preliminary matter, the author was presented with a number of warnings. The United States Department of State had issued travel warnings and advisories for Thailand generally, and for southern Thailand more particularly. Potential travelers were advised to be wary of political strife in Thailand; this was as a result of increasing political protests and rumors that a military coup was possible. Moreover, travelers were advised to avoid the southern provinces, bordering Malaysia, because of a series of bombings, the burning of schools, and civil unrest between the Muslim majority in these southern provinces and the Buddhist majority in the rest of the Kingdom of Thailand. For the most part, the author heeded this advice and scheduled most of the holiday for Bangkok and northern Thailand. However, the author also spent the final four days in the southern province of Songkla, and the experience clearly demonstrated that the people being demonized and chastised in the travel advisor ies were hardly dangerous or threatening. In fact, the southern Thais proved to have been extraordinarily hospitable, more diverse than a Muslim designation might have suggested, and quite eager to mingle and talk with foreign tourists. First, the Muslim people in southern Thailand did not conform to stereotypes too often used to describe Muslim peoples and culture. The travel advisories had stirred the author's imagination. It was easy to imagine a southern Thailand replete with veiled women, mosques dotting the landscape, and suspicious gazes for tourists or other outsiders. The author's friends reinforced these stereotypes and cautioned, only half-jesting, that a kidnapping or a beheading might very well be around the corner. The reality couldn't have been more different. As an initial matter, the author was almost unable to distinguish Thai Muslims from Thai Buddhists. The shops and the streets were crowded with people wearing shorts, brand name shirts, baseball hats, and sunglasses. Veils could be detected only through the most diligent observation and a Muslim restaurant owner confided to the author that Thai Muslims enjoyed their pork and their alcohol. This lack of a strict devotion to the commonly understo od protocols of Islam could be seen and experienced everywhere. Young Thai Muslim girls decorated their faces with make-up, heavily Thai Muslim districts had karaoke bars and advertised in English, and people went about their daily business just as they seem to do here in the United States. The author, in short, experienced a southern Thailand that was fundamentally at odds with the views of friends and the statements made prior to the trip in a variety of travel advisories. By immersing oneself in a foreign culture, it is easier to strip away stereotypes, whether romantic or fearful, and to better understand the people and their way of life. Second, and quite surprising, the Thai Muslims did not view themselves as a separate nationality. One of the main reasons for the concerns of both friends and family was a firm belief that

Tort assignment Essay Example | Topics and Well Written Essays - 2500 words

Tort assignment - Essay Example ? to all his lawful visitors, except insofar as he is free to and does extend, restrict, modify, or exclude his duty to any visitor or visitors by agreement or otherwise.† It also applies to a person who enters the premises in order to fulfill a contractual right. This is the law that is applicable as we review the facts of the case that we are presented with. In this case, Peter, who owns Rawley House, decided to have the house redecorated and employed a local electrician, Steven, to install new wall lights in the long gallery. After Steven had finished the installation, Peter employed Thomas, a decorator, to paint the walls of the gallery. While painting the walls Thomas suffered severe burns as a result of touching a live wire which Steven had left protruding from the wall. After work was completed, Peter allowed the local Historical Society to visit the house. In the entrance hall of the house is a notice which states: "The owner welcomes visitors to the property but cannot be held responsible for any injuries sustained by person or property during the course of the visit." Just after the Historical Society arrived at the Rawley Hose, Victor, a poacher, climbed over the wall onto Peters land. Victor caught his footing in a trap set to cat ch foxes. On hearing Victors screams. Peter, and his visitors, rushed out of the house. During the commotion Sam, aged 5, wandered into the garden. he climbed up a rotten rails trellis, which was lodged against the garden wall, and fell through a glass roof severely injuring himself. Sams father, who had brought him on the visit to Rawley House, found the injured boy thirty minutes later. Thomas has a right to claim damages from Peter by virtue of the employer-employee relationship. However, under the Occupiers’ Liability Act, he may have to seek damages against the local electrician, Steven, who is an independent contractor, absent any showing that Peter acted negligently in the hiring and selection of Steven as his

Rooms Division Assignment Example | Topics and Well Written Essays - 750 words - 2

Rooms Division - Assignment Example The front office sells guestrooms, register guests, and assign guestrooms among other duties. Housekeeping department on the other hand is responsible for the cleanliness, appearance, and condition of the entire hotel. This includes the public areas. It is the largest department in terms of number of people employed. It is the goal of every business enterprise to maximize profits McDonald (1993). Revenue management encompasses the maximization of the total revenue of a hotel. Yield management concentrates on the revenue maximization of accommodation, such as guest rooms, meeting and convention rooms or restaurant space This is the process of understanding, anticipating and influencing the consumer behavior as a way of maximizing profits from fixed or perishable resources such as hotel reservations (www.hotelmule.com/yieldmanagement). Hotels need to sell the right product to the right customer at the right time for the right price (www.wikipedia.org)There is three revenue management methods for measuring the yield management namely: This technique is used to estimate based on history, expectations, trends or experience of an activity over a certain period of time. Forecasting room availability is forecasting the number of rooms available for sale on any future date (www.hotelmule.com/forecasting). It helps manage the reservation process, guides the front office staff for an effective room’s management, and can be used as an occupancy forecast, which is further, useful in attempting to schedule the necessary number of employees for an expected volume of business. Models include; statistical and judgmental. Statistical models include; trend projection, seasonal and smoothing while judgmental include; expert opinion, market surveys and Delphi technique. Moving Average method-Similar to the â€Å"percentage growth method†, the moving average method assumes an increasing or decreasing trend. This technique is aimed at smoothing

Conservation of Fresco Essay Example | Topics and Well Written Essays - 3000 words

Conservation of Fresco - Essay Example Innumerable artists practiced fresco painting during the years to come, and this art became popular through the Greek, Roman and Byzantine Empires. Unfortunately, not many frescos have survived. Some rare Roman frescos are found in Herculaneum and Pompeii. Christians wo lived during the early period from 250 to 400 AD, painted some small frescos as a form of decoration of Roman catacombs, the burial place. The popularity of fresco painting declined after the Renaissance. But Mexican painters Diego Rivera, Jose Orozco, and David Siqueiros were using the techniques of fresco painting in their murals and through this once again the revitalization of fresco art took place. Again during the American Depression, painters like Thomas Hart Benton were engaged in fresco production. Now, fresco art is no longer used as it was used before, the main reason is because of its susceptibility to humidity and weathering. Regard to this reason, many artists have abandoned the fresco painting in the production of serious art. This paper will try to explain a little about fresco painting in general and then move on to the process and technique used in the production of fresco art. Then the paper would deal about the conservation of fresco paintings and finally explain its importance. Calcium carbonate is the binding material that is used in the production of fresco art. ... This results in the formation of calcium carbonate upon the surface of the material thus forming the plaster. The colour is applied before this change occurs so that it gets settled underneath the plaster formation which then looks similar to a glass. When viewed through a microscope, a particle or piece of fresco looks like thousands of minute mosaic put together and creates an astounding appearance. The art produced in such a way is called as fresco art or painting. It is not very difficult to paint a simple fresco if we are well aware of the process and technique. Many people throughout the world are engaged in fresco painting as entertainment or part of their hobby. Finally, to make this process very easy here is a short cut. Fresco painting is nothing but applying pure colour onto wet lime and the next thing that happens is the formation of crystalline substance over the wet surface. Now, the whole thing dries up producing fresco. One of the great things to have in mind is that all over the world ancient people followed this process in the creation of fresco art. Though the people of the ancient civilization had no means of communication, yet they all followed the same process in the making of painting and this is so surprising to us. It has led modern chemists to analyse the process through the study of ancient artists of different places. ELEMENTS OF FRESCO There are five elements that are used for creating a fresco. I have listed out one by one below so that there may not be any confusion. 1. The Structural Wall - This wall is the physical body in which the artist creates the fresco art. 2. The Design - Refers to the fresco's environment or architectural setting. 3. Lime

Adult Crime, Adult Time Essay Example | Topics and Well Written Essays - 500 words

Adult Crime, Adult Time - Essay Example Other non-violent offenses include skipping classes, violating the curfew laws, and running away from home (Stahl). The US crime law requires the juvenile offenders who are below the age of 18 should be treated rather than be punished. I strongly support the idea that juvenile offenders should not be treated the way adult criminals are being punished. In line with this, several reasons will be provided in order to strengthen this argument. Reasons behind the Argument There is a negative psychological impact associated with the idea of mixing the juvenile offenders with the adult prisoners. Several studies revealed that most children and young adolescents have not yet fully develop their critical thinking abilities. Since the adult offenders can easily influence and affect the emotions, attitude and behavior of the juvenile offenders, the act of mixing the juvenile offenders with the adult offenders could only worsen the situation. According to Siegel and Welsh, â€Å"social issue re lated to racism and despair could lead to the development of juvenile delinquency† (118). It means that the act of labeling a juvenile offender as a criminal offender could make the child accept the idea that he or she is a criminal.

The Influencing Factors To The Current UK Housing Market Assignment

The Influencing Factors To The Current UK Housing Market - Assignment Example The national population size and its composition, urbanization, the level of economic prosperity, investor speculative activities, interventionist policies by the government, monetary policy systems, just to mention but a few, are among a host of dynamic influences that play significant roles in shaping housing markets both in developing and developed economies (Leamer, 2007). Given the fact that these factors affect housing markets in every country differently in terms of intensity and persistence, it is rather difficult to capture all of them in a macro modeling system applicable to all states (Meen, 2001). In fact, what holds in an industrialized nation’s context may or may not hold true for an emerging economy. As witnessed in the recent financial crisis whose causal determinant stemmed from speculations in the housing market, the intensity of speculative activities in this particular market differ across economies (Levin and Wright, 1997). The factors that influence the U K housing market are broadly categorized into two prospects; micro and macro-economic influences. Gross Domestic Product (GDP) as well as Gross National Product (GNP), the level of unemployment, rates of inflation, and rates of securing mortgages among other factors operating at the local level are classified as micro-economic influences. ... However, the period after 2008 has been of tough decision making for investors in the housing market. The era of good times ended with a bust following the global credit crunch and has been worsened by the recent occurrences of the euro debt crisis and the double deep recession that has persisted to date with devastating losses for investors across markets, both locally and internationally. Initiated by the U.S. subprime mortgage credit crush late in 2007, the intensity of crisis spread fast and wide to the extent that by early 2008, almost very sector in the UK had felt the pinch. Indeed, the drifts that started at the beginning of the first half of 2008 had reached both the residential and other business investment markets by the end of the second quarter (Shiller, 2008). The initial government stimulus package was being whitewashed under the watch of every investor. As the fallout from the crisis gathered drive, the strengths of the labor market weakened almost dramatically, leadi ng to significant increases in unemployment levels in every sector. Businesses had to survive whatever the costs and so sacrifices had to be made and the UK housing market was no exception. By 2009, news from the Office of National Statistics was not a surprise given the global economic performance; United Kingdom was officially in recession, having shed off 1.5 percent of its robustness in the fourth quarter of the previous year. A further drop of 2.5 percent at the close of the year further weakened the economy, causing a string of nightmares to investors (Office of National Statistics, 2009). At this point in time, unemployment levels had hit a new level high; 1.92 million,

Giving Credit Essay Example for Free

Giving Credit Essay Abstract In this assignment we compare the lives of two men that created inventions that changed the world we live in. Throughout their careers and success’ they had hurdles to jump and become innovative thinkers to create futures in their challenging industry. Great men and thinkers can move mountains and open paths to new industries. Giving Credit Where Credit Is Due As entrepreneurs in a growing world of technology and change Andy Grove and Michael Dell pioneered the industry. They were innovators, visionaries and industry leaders in their fields. Andy Grove envisioned change to create faster and more productive ways to utilize the way we process information. As an immigrant he passed through the walls of terror in his home country of Hungry which was facing many issues of destruction that the Nazi’s enforced. He fled to the United States in the 1960’s to create a better life and future for himself. Andy established a small company that he called Intel which created an immense new future for the computer technology. His contributions awarded him the esteem acknowledgement as Time Magazine’s person of the year. He pursued his dreams as all inventors to create products and progress in the ever-changing need for new technology. Andy Grove created the chip and the microprocessor that allowed information to be processed much faster and smaller in size. Mr. Dell also an inventor at an early age set up a laboratory in his dorm room while attending college to create his personal computer. His success with the personal computer caught on quick because he used a direct theory to include his customer in the structure of his product. Michael Dell believed that understanding his customer’s needs and issues would enable Dell to create good competitive products. He believed that cutting the middlemen out of the sales market would allow him that advantage. With that direct approach Dell was able to endure many obstacles as well as the recession that created market crashes in the early 2000’s. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business) Both Andy Grove and Michael Dell endured much criticism from competitors  because of their business approach and products and business logic. Mr. Grove instilled paranoia in his corporate CEOs so that they could become fearful of being caught off guard. Mr. Dell used his customers to create standards that would give him the leading edge over his competitors. Both were accused of manipulating the industry and deceiving the product consumers. Intel was accused of creating an inferior product that put fear into the consumer to believe the chips that were being used would create disastrous failures to the products who endorsed his chip. Dell had a simple approach to create sales and marketing by lowering the cost of his product by cutting out the middlemen which made him more competitive and viable to sustain the economic downfalls. His competitors accused him of lowering his cost so as to drive the market sales away from the non profitable companies. Both Mr. Grove and Mr. Dell used simple methods to approach the needs and creativity of the growing markets. Andy Grove made sure that being too comfortable with the products that his company offered just wasn’t going to be enough. He looked ahead to keep creating new products that would soon be replaced by a growing need for better technology. Mr. Dell never doubted his approach to keep his overhead down and modeled his success on a customer based product. He believed creating his product for the customers rather than just offering his product without realizing their valuable input. Their similarities are based on what the customer and technology needs to sustain a profitable and sustainable future. They share innovative ideas in product development and customer based satisfaction. They differed by the way each approached the markets, Intel needed to create a superior product sooner and more often to keep up with changing technologies. Dell used the customer to create products based on the user need. Each approached their core values of business and what works for them to create value and sustainability. Dell had the market share by using the internet to generate sales through machine to machine based sales and conserved his manpower to keep the cost of his product low. Intel spent many hours of research and product development to create new and innovative ground breaking products that led the industry standards. Mr. Grove believed that being complacent would drive him out of the industry and eventually close the doors. He encouraged his CEOs to listen to his sales team to find out the needs of the customers Andy Grove referred to those individuals as â€Å"Cassandra’s† that would pass on valuable customer feedback. His pushes to create paranoia made Intel strong and create rather than become comfortable because Grove feared that waiting for the market to fail made Intel week. Mr. Dell believed that his customers gave him the strength to survive and customize his business to their needs. Dell never overstocked and always built their product to order. Dell realized that over burdening their inventory would devastate their ability to keep costs down. Dell learned from their mistakes like the Olympic brand which compromised the need of customers and their ability to utilize technology threatened the Dell line of products. Dell made efforts to speak to the public and hear what they had to say and put that information into their products. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business) Both of these pioneers created a wealth of knowledge and bridged the technology industry to what is today. Innovation is the foundation of the industry and creating new and exciting products that can be user friendly and affordable make profits. Both of these two companies are very profitable and determined to create intelligent and appealing industries. The changing markets constantly demand new and better technologies that will enable us to accelerate computer speeds and retain more memory without absorbing higher prices and engineering. References American Psychological Association. 2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business)

Cadburys Business Assignment Essay Example for Free

Cadburys Business Assignment Essay The business that I have chosen to is Cadburys I have chosen to use the product will it is a well knows product that many people know and love, I have chosen this product because it has a very wide range of target audience and Cadburys is a well known business so information will be easy to access and to gather. The nature of the business is simple it is to provide sugary treats to the public the main target audience I would say would be children I would say from the ages of 4 onwards, the customers would be every one that likes chocolate they have a wide range of products such a cream egg this would appeal more to children than adults I would say as they adverts and the angle of the marketing addresses to children’s humour and to the nature of the commercial side of the business were as the product such a a dairy milk bar would appeal to a wider range of people such as adults as its simple and has very little child like qualities. The business brings out new products quite often so this would build on the companies reputation and would also help its sales figures as new products appeal to the customers curious nature as if a new product comes out that is advertised well, will make you want to try it and see what it is like, as Cadburys have a wide range of products there is pretty much a product for every one so the target audience is vast. Because of its large product range it will have more customers and because it has been around a long time this would mean that allot of people would have known about it and there for the audience and the people that buy the product will be greater than new businesses or newer businesses such as galaxy. The business Cadburys has existed since 1842 this shows the public that the business is a reliable and trust worthy business and obviously has a good range of products. Cadburys was founded almost 200 years ago and was opened by john Cadburys on bull street in Birmingham in 1824, he started of by making drinking chocolate then expanded by making chocolate and other products. Cadburys is a plc so it is a private limited company so this means it has public shares so the public would be involved in the business. The business is not based anywhere anymore but has business every were and this would make it a world wide company. The main competitors would be businesses such as galaxy and nesquik and other chocolate and sweat manufactures. My companies corporate aims would be to be able to make a healthy profit and be able to keep the business running at a high standard. The objectives of the business would be to be making lots of good quality chocolate and to be always be improving the quality of the chocolate and the recipes, other objectives would be to make their business fully fair trade as this would help the reputation of the business. Another objective would be to expand the business to have lots of stores world wide to increase the popularity of the business, doing this the business would need to make sure that they will be able to survive the market and make it an on going business. To create chocolate that appeals to all ages of the audience they do this by making sure that all of their ingredients are all at a high quality standard this includes fair trade products this would make their products more appealable to their target audience. Due to the nature of the business i think that they should cover some of the gaps such as creating more new products and possibly placing more Cadburys shop around the less populated areas around the country. I also feel as if Cadburys aims and objective are to do with the cream egg are easy and do able and make them accessible to smaller areas and smaller businesses such as corner shops. I have chosen Cadburys Cream Egg for my product that I am researching throughout my assignments, I have chosen this product as it is a noticed and a very well known brand and this product has been out for a while so there would be information to follow up on and to research about, this will be helpful with completing my assignments that I have been given, I have managed to find out allot about this business and this product so I am pleased with my decision. I am going to be finding out about the general aims and objectives for my chosen product that the business has set, I will also be discovering the SMART rule and I will be providing the basis for my marketing plan. I will be introducing this by using sections of the brief to make my plan, also researching the business. Cadburys used to be a family business and was running smoothly until the company went bankrupt in march 2010, since this Cadbury was acquired by Kraft Foods in March 2010. Kraft foods is an American based company that specializes in food such as chocolate and beverages. Kraft foods is a exceedingly good business earning around 1 billion dollars each year, and sells to over 170 different countries. Kraft foods is a public limited company. An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business. A business aim is the goal a business wants to achieve. A primary aim for all business organizations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building. A business o Objectives within an organization are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities. These are often translated into targets which help to motivate staff in reaching short-term goals. Objectives therefore provide a clear structure for all of the various activities that an organization carries out. By measuring how well an objective has or has not been achieved, managers can make necessary changes to their activities to ensure progress and achievement of the stated objectives are made within the timescale allocated objective is a detailed picture of a step you plan to take in order to achieve a stated aim. A way to create this would to use the SMART rule.. Specific clear and easy to understand. Measurable i.e. able to be quantified. Achievable possible to be attained. Realistic not pie in the sky. Time bound associated with a specific time period For example. The aims of Cadburys are 1. Improving farmer incomes by helping farms to increase their yields and produce top quality beans. 2. Introducing new sources of rural income through microfinance and business support to kick start new rural businesses and introduce additional income streams such as growing other crops. Developing communities by helping them meet their own goals and improve rural life. For example, by supporting health through building wells for clean, safe water; education, through schools and libraries; and the environment through bio-diversity projects. 4. Working in partnership a pioneering model led from the grass roots. Farmers, governments, NGOs and international agencies work together to decide how the funding is spent and work with local organizations to turn plans into action. Cadbury is an international company that make, market and sell exclusive brands chocolate. Cadbury have achieved this effectively for over 200 years. The reason they are so successful is because they have a apparent and a clear understanding of the requirements and needs of their consumers, customers and other stakeholders. SMART stands for .. †¢Specific †¢Measurable †¢Achievable †¢Realistic †¢Timed Smart means objectives- they break up the aim into small do able task’s to make the job easier and achievable. Specific – Objectives should specify what they want to achieve, For example a soft drinks company may want to achieve 3% market share in 12 months. Measurable – You should be able to measure whether you are meeting the objectives or not to continue to run your business in a organised and professional manor, for example a market share over 12 months means that each month market share targets can be measured against a specific goal. Achievable Are the objectives you set, achievable to be able to carry on your business plan, an example for this would be over a period of time such as one year 12 months you need to be able to know does the company have the resources, man power and finances to achieve the goal. Realistic Can you realistically achieve the objectives with the resources you have such as space finance and staff and equipment, and does the company need more time than 1 mouths to get to the standard that the owner want. Time- this would mean when you want to set a time for the objectives and aims that you have set yourself and the marketing there need to be a date and able to make it specific and achievable, such as some business set a 12 month business plan to achieve these goals. Marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy for example if the business id doing well and the sales increase by 15% in the last year then you should set a business plan that will help boost encourage the market sales further for example leading out a new product or different advertising to appeal more the customers. This should follow the SMART rules. For Cadburys cream egg i would need to use SMART to make my business plan specific, measurable, achievable, realistic and timed, for example mine would be to boost market sales by 20% in 6 months by April 1st, i will do this by creating a new angle for the cream egg and make the advertising the product in a new way and maybe reshaping the product, for example such as Kellogg’s Special K they reinvented this product by advertising it so it would be a new slimming product it was targeted at women middle aged women as these area of people are the most likely to buy the product, this was effective and is now a top seller cereal. This is Realistic as i will have the eight resources and the finances to do this goal, this objective will be finished in 6 months time on the 1st of April 2012.

Tensile Properties of Polypropylene

Tensile Properties of Polypropylene Introduction If an engineer wanted to design a bridge to span a river, it would be absurd to consider building it out of papier-mà ¢chà © or rubber. We know this because we know something about the demands that will be put on the bridge and we know that these materials do not satisfy the requirements. After considering other materials, perhaps titanium or high tech aluminium alloys, we may discount them on the grounds of cost even if they do have suitable mechanical properties to make a good bridge. Eventually we may decide on steel; but which one? There are thousands to choose from. Which has the best properties at an affordable price? The cost effectiveness of any material is a matter not to be dealt with here but we must ask which steel has the most appropriate physical properties. In order to answer this question, we must conduct tests on different steels and compare the results when samples of the steel are tested to destruction. Polypropylene has the ability to crystallise which was a very exciting prospect as it is also an economical material so the popularity of it grew and production began all across most of Europe its use. Lots of different types of polypropylene have been under production since the early 1950s mainly because of its insulating properties. it is used in many different fields, bumpers and some of the interior in a car is developed using polypropylene its also widely used in electrical components because of its great electrical resistance at high temperatures. It has similar properties to polyethylene. Because of its use in many different fields its necessary to test the material in a variety of ways. In this test the tensile properties will be examined at different testing speeds. This test is done because The test process involves placing the test specimen in the testing machine and slowly extending it until it fractures. During this process, the elongation of the gauge section is recorded against the applied force. The data is manipulated so that it is not specific to the geometry of the test sample. Theory Polypropylene, like other plastics, typically starts with the distillation of hydrocarbon fuels into lighter groups called fractions some of which are combined with other catalysts to produce plastics (typically via polymerisation or poly-condensation) For example, the polymerisation of propylene, which is identical to ethylene except that one hydrogen substituent has been replaced by a methyl (CH3) group, yields polypropylene. This material has a higher melting point (160-170 oC), higher tensile strength, and greater rigidity than polyethylene. Figure 1- Propylene monomers polymerisation to polypropylene Depending on how they are linked or joined (chemical bonds or intermolecular forces) and on the arrangement of the different chains that forms the polymer, the resulting polymeric materials can be classified as: Thermoplastics Elastomers Thermosets Depending on the chemical composition, polymers can be inorganic such as glass, or they can be organic, such as adhesives of epoxy resin. Organic polymers can be also divided into natural polymers such as proteins and synthetic polymers as thermosets materials. Description of apparatus The apparatus used the most for the testing part of the experiment was the zwick tensile testing machine this is a highly accurate piece of equipment as it has high resolution angle measurement which allows excellent repeat accuracy. This type of machine has two crossheads; one is adjusted for the length of the specimen and the other is driven to apply tension to the test specimen he machine must be able to generate enough force to fracture the specimen. The machine must be able to apply the force quickly or slowly enough to properly mimic the actual application. Finally, the machine must be able to accurately and precisely measure the gauge length and forces applied Figure 2- Tensile testing machine (diagrammatic sketch form) Test procedure The test will be carried out using the Zwick tensile testing machine, with 3 different specimens each of them will be extended at different speeds Specimen 1: Extension speed= 100 mm/min Specimen 2: Extension speed= 50 mm/min Specimen 3: Extension speed= 12.5 mm/min Before testing the specimens, they must be measured before and after the test to see what impact the test had on the specimens After the measurement, have been taken its required to make a table to compare the load to the extension this graph will be required to estimate relevant values that will be needed to complete the calculations. For all the specimens you are required to obtain a verity of tensile properties including: Nominal yield stress Youngs modulus Fracture stress (nominal and true) Tensile ductility Results Specimen (mm) Average (mm) Av.CSA = tw ( 1 T 2.13 2.18 2.20 2.17 10.20 W 4.68 4.73 4.70 4.70 2 T 2.13 2.15 2.16 2.14 10.10 W 4.68 4.72 4.71 4.70 3 T 2.14 2.15 2.16 2.15 10.11 W 4.70 4.72 4.69 4.70 Specimen 1 calculated results when extended at speed of 100 mm/min Gauge Length (mm) 33.00 Initial cross-sectional area () 10.21 Fracture length (mm) (55-33) 22.00 Thickness at fracture (mm) 0.91 Width at fracture (mm) 2.50 Cross-sectional area at Fracture () 2.28 Load at yield (N) 270.00 Load at fracture (N) 170.00 Nominal yield stress () 26.45 Extension at high yield (mm) 1.54 Young modulus () 566.79 Nominal fracture stress () 16.65 True fracture stress () 74.56 Tensile Ductility (mm) 0.66 Specimen 2 calculated results when extended at speed of 50 mm/min Gauge Length (mm) 33.00 Initial cross-sectional area () 10.10 Fracture length (mm) (123-33) 90.00 Thickness at fracture (mm) 0.93 Width at fracture (mm) 2.61 Cross-sectional area at Fracture () 2.43 Load at yield (N) 262.50 Load at fracture (N) 172.50 Nominal yield stress () 25.99 Extension at high yield (mm) 1.54 Young modulus () 556.93 Nominal fracture stress () 17.08 True fracture stress () 70.98 Tensile Ductility 2.72 Specimen 3 calculated results when extended at speed of 12.5 mm/min Gauge Length (mm) 33.00 Initial cross-sectional area () 10.11 Fracture length (mm) (242-33) 209.00 Thickness at fracture (mm) 0.88 Width at fracture (mm) 2.01 Cross-sectional area at Fracture () 1.77 Load at yield (N) 273.75 Load at fracture (N) 267.50 Nominal yield stress () 27.08 Extension at high yield (mm) 110.26 Young modulus () 8.08 Nominal fracture stress () 26.46 True fracture stress () 151.13 Tensile Ductility 6.33 Calculations of average cross sectional area specimen 1 Average cross sectional area = Average thickness x Average width Average cross sectional area = 2.17 mm x 4.70 mm = 10.20 Calculations of specimen 1 Nominal yield = Nominal yield = = 26.45 Youngs modulus= Youngs modulus= = 566.79 Nominal fracture stress = Nominal fracture stress = = 16.65 True fracture stress = True fracture stress = = 74.56 Tensile ductility = Tensile ductility = = 0.66 mm Graphs Figure 3- Graph of load vs extension for specimen 1- Figure 4- Graph of load vs extension for specimen2- Figure 5- Graph of load vs extension for specimen 3- Discussion Unsurprisingly when you inspect between the three graphs you can see a slight pattern occur which is that the faster you extend the Polypropylene the quicker it breaks. The graph readings are used to find how much it was extended when broken so that the tensile ductility can be worked out. There have been errors in the graphs because in the laboratory the measured extension of the break was 22mm whereas the zwick tensile testing machine made a graph that showed it to be a lot less around 8mm which is surprising to have such a varied result. Retrieving most of the results from the graph required a lot of estimation because specimens one and two had scales of 20 and specimen 3 had a scale of 50 these both arent precise enough to get an accurate reading of the graph so a lot of estimation was required. As it can be seen in the results the extension at high yield point was very different for specimen 3 compared to the other specimens, this at first glance could be considered as an anomaly even though this was expected because the less stress that is put on the specimen meant that the extension of the yield would be higher but such a big gap wasnt expected. However, looking at the results of the other groups in the lab it shows that the result is acceptable. The other result that differed in specimen 3 when compared to the other specimens was the load at fracture this is because specimen 3 extended for a much longer distance then the other two so there was much more load at fracture which meant that the fracture stress was much greater too as shown in the results. Also, glass transition temperature had to be controlled so that the polypropylene wasnt too brittle, as temperature is hard to get accurate most of the readings might have differed because of it. Conclusion It can be seen in this test how speed effects the tensile properties of polypropylene, as the results and graphs show that when tension is applied quicker as its done in the first specimen it can take a lot less stress to break the polypropylene compared to the 3rd specimen which took a lot more tension because it expanded much more than the other 2 specimens as seen in figure 6. The results of the test are reliable but improvements could have been made the graph could have a much smaller scale which would have made the readings off the graph much easier to obtain. Also, there were assumptions that were made while doing this for example when working out the youngs modulus we had to assume that the line between the origin and the high yield point is linear. Figure- 6 Photos of the 3 specimens before and after the test. References Information https://www.creativemechanisms.com/blog/all-about-polypropylene-pp-plastic http://www.bpf.co.uk/plastipedia/polymers/pp.aspx https://en.wikipedia.org/wiki/Tensile_testing Images http://www.chemistry.wustl.edu/~edudev/Designer/session4.html

My Spanish Dress and the Spanish Fair Essay -- Observation Essay, Descr

At eleven o'clock I am wishing my shoes did not have hobnails in them as I noisily tread down the tranquil street lined with four-o-clocks and horse stables. I try unsuccessfully to not let my footfalls disturb this peaceful night. Silently, I curse myself for deciding to wear this heavy Spanish dress loudly swishing at my ankles. Agitated, I tug at my hair and red shawl. At the comer a rainbow of people spreads out before me. The appetizing aromas of warm bread, seafood, and sherry surge over me and instill a craving. Vibrant colors reflect from the resplendent dresses my friends wear. We greet each other with two kisses and saunter under an arch of lights to the Spanish Fair, la Feria. From the left, screams of delight ascend from the rides on the other side of the Feria. We continue strolling on the gritty dirt road lined with stucco buildings called casetas. From these buildings drift a stifled blend of music and laughter. Families assemble together while eating and telling stories. Children and teenagers are captivated, as their fathers and grandfathers relate (with exaggerated hand gestures) funny stories and old tales. Most men don riding attire: vests, riding boots, chaps, and black wide-brimmed hats. A few women are dressed traditionally as well, in long skirts, riding boots, and amazona jackets. Many more women wear Sevillana dresses like ours. Some even wear the exquisitely hand-embroidered silk shawls called mantones. These dresses have a Gypsy style, heavy with lace and fabric. We all have the same type of shoes although some are more broken in than others. My shoes are new and the stubborn leather constricts my feet. The hobnails, used as taps, make sli ght clicking sounds on the and dirt underfoot. We enter a... ...tly. My wrists rotate and I delicately twist my fingers in the moist air as my hand-made red and black dress swishes with each pass I make. The long fringes of my manton swing smoothly at my sides as I dance with the clapped rhythm. I dance without stopping as each ancient song blends into the next. As the hours pass by I know I could dance fortever and forget about tomorrow. The air at seven a.m. is warmed with the rising sun. Perfumed four-o-clocks are sleeping peacefully, and the scent of the ocean pervades as the new morning begins. My dress sways pleasantly at my ankles. My disheveled hair plays around my face and my manton hangs crooked but comfortably on my shoulders. My legs and feet are exhausted but the nails tap flawlessly on the gritty earth. Their cadence refreshes the sensation I felt earlier while dancing, and I am proud to wear my Spanish dress.

Flying Solo :: Flying Planes Personal Narratives Essays

Flying Solo Today is the day of my first flying lesson. For the last month I have been putting together a model of the Spirit of St. Louis, the plane Charles Lindbergh used to fly from to New York to Paris in May of 1927, the first transatlantic flight. I love putting together models; I love the intense concentration it requires, the knot of tension that forms at the back of my neck, the dizzying smell of glue. Charles Lindbergh was not the first pilot to attempt this flight, but he was the first to attempt it alone. All those who went before him had gone with flight crews and enormous quantities of equipment, and all of them had failed or died trying. Lindbergh had no crew, no radio, no parachute, no life raft, no food, one quart of water. He told reporters, "If I make it to Paris I won't need anything more, and if I don't make it I won't need anything more either. He even cut the borders off of his map with a razor blade. It was this simplicity that enabled him to succeed. I w ant to find that simplicity in my own life, to pare everything down to the bare essentials. But I can’t. Small pieces, spare parts, keep turning up in corners and under furniture. I think flying will lift me up and away from all the things that clutter up a life. When I arrive at Pulliam airport and look out over the rows of airplanes I feel so light that I might float away. I pay for the lesson with my Visa and shove the receipt into the pocket of my jeans. The waiting room is filled with orange plastic chairs. Waiting always takes on the same quality, no matter where I am or what I am waiting for. It’s the feeling of being trapped in time, removed from the rest of life. No matter what I do, like a reading a book or magazine, I can never forget that I’m waiting. I used to wait for my father every Sunday afternoon, sitting and staring out the window while time froze all around me.

Hollywood and Nathaniel Wests The Day of the Locust Essay -- Nathanie

Hollywood and Nathaniel West's The Day of the Locust Works Cited Missing Although set in the 1930s, Nathanael West’s The Day of the Locust ironically resembles contemporary Hollywood. Within the glamorous setting of Hollywood, West’s characters take on multiple roles instead of assuming individual personalities. They put on and remove these imaginary personality masks, similar to those in the Commedia dell’Arte, to exhibit a range of emotions that only their character type would exhibit. Consequently, West’s characters are trapped in this restrictive atmosphere, especially at the end of the novel when they become part of a collective mob. In these manners, the characters in The Day of the Locust exhibit qualities akin to modern actors, proving that they are nothing more than a cast of personages rather than individuals. Hollywood is not simply a point on a map; it is a representation of the human experience. As with any other location, though, Hollywood’s history can be traced and analyzed up to present day. In 1887, Harvey Henderson Wilcox established a 120-acre ranch in an area northwest of Los Angeles, naming it â€Å"Hollywood† (Basinger 15). From then on, Hollywood grew from one man’s family to over 5,000 people in 1910. By then, residents around the ranch incorporated it as a municipality, using the name Hollywood for their village. While they voted to become part of the Los Angeles district, their village was also attracting motion-picture companies drawn in by the diverse geography of the mountains and oceanside (15). The Los Angeles area continues to flourish, now containing over nine million people, an overwhelming statistic compared to Wilcox’s original, family unit (U.S. Census Bureau 1). However, these facts only s... ...ic category. Instead, they have the freedom to shift between different roles and characters. In West’s The Day of the Locust, the characters exhibit traits most closely linked to these new types of Hollywood actors. Although he introduces them as types, he develops them throughout the novel with variable personalities. Todd’s emotions, for example, towards Faye range from sweetly romantic to vindictively dangerous. Yet, these variable personalities do not prove individuality, as the characters can all be labeled as characters, just like all actors are just actors at the end of every movie no matter what role they play. Unfortunately, West’s characters can never escape their fixed roles and established places in the narrative despite how often they attempt to change. They are forever stuck as modern actors in a 1930s Hollywood setting, and therein lies their tragedy. Hollywood and Nathaniel West's The Day of the Locust Essay -- Nathanie Hollywood and Nathaniel West's The Day of the Locust Works Cited Missing Although set in the 1930s, Nathanael West’s The Day of the Locust ironically resembles contemporary Hollywood. Within the glamorous setting of Hollywood, West’s characters take on multiple roles instead of assuming individual personalities. They put on and remove these imaginary personality masks, similar to those in the Commedia dell’Arte, to exhibit a range of emotions that only their character type would exhibit. Consequently, West’s characters are trapped in this restrictive atmosphere, especially at the end of the novel when they become part of a collective mob. In these manners, the characters in The Day of the Locust exhibit qualities akin to modern actors, proving that they are nothing more than a cast of personages rather than individuals. Hollywood is not simply a point on a map; it is a representation of the human experience. As with any other location, though, Hollywood’s history can be traced and analyzed up to present day. In 1887, Harvey Henderson Wilcox established a 120-acre ranch in an area northwest of Los Angeles, naming it â€Å"Hollywood† (Basinger 15). From then on, Hollywood grew from one man’s family to over 5,000 people in 1910. By then, residents around the ranch incorporated it as a municipality, using the name Hollywood for their village. While they voted to become part of the Los Angeles district, their village was also attracting motion-picture companies drawn in by the diverse geography of the mountains and oceanside (15). The Los Angeles area continues to flourish, now containing over nine million people, an overwhelming statistic compared to Wilcox’s original, family unit (U.S. Census Bureau 1). However, these facts only s... ...ic category. Instead, they have the freedom to shift between different roles and characters. In West’s The Day of the Locust, the characters exhibit traits most closely linked to these new types of Hollywood actors. Although he introduces them as types, he develops them throughout the novel with variable personalities. Todd’s emotions, for example, towards Faye range from sweetly romantic to vindictively dangerous. Yet, these variable personalities do not prove individuality, as the characters can all be labeled as characters, just like all actors are just actors at the end of every movie no matter what role they play. Unfortunately, West’s characters can never escape their fixed roles and established places in the narrative despite how often they attempt to change. They are forever stuck as modern actors in a 1930s Hollywood setting, and therein lies their tragedy.

The Two Nation Theory

i) Sir Syed Ahmed Khan: The man who spoke first the Muslims as a â€Å"nation† in the modern times was none other than Sir Syed Ahmed Khan. In 1867, he said: â€Å"I am convinced that both these nations will not join whole heartedly in anything. At present there is no open hostility between the two nations. But on accounts of so called educated people it will increase in the future. † Analyzing on the demand of Indian National Congress for introduction of parliamentary elections he said: â€Å"The proposals of congress are exceeding expediently for a country which is inhabited by two different nations. Now suppose if the English leave India who would be the ruler of India? Is it possible under these circumstances that the two nations, the Indians and the Muslims would sit on the same throne? Most certainly not. It is necessary that one of them should surrender the other. To hope that both would remain equal is to desire the impossible. † ii) Allama Iqbal: He was a great philosopher and political thinker. He had studied Islam deeply and had profound likening for the Islamic principles. He compared the western culture with Islam and reached the conclusion that the welfare of mankind laid in the adoption of Islam as a way of life. He awakened the Muslims of the subcontinent and asked them to struggle for a separate homeland. This he did through his poetry. He said: â€Å"I am fully convinced that the Muslims of India will ultimately have to establish a separate homeland as they cannot live with Hindus in United India. † Allama Iqbal openly negated the concept of one nation and emphasize on the separate national identity of Muslims. He was against the separation of religion from politics: â€Å"India is a continent of human beings belonging to different languages and religions. To base a constitution on the conception of homogenous India is to prepare her for civil war. I, therefore demand a separate Muslim state in the best interest of the Muslims of India and Islam. † The Allahabad address: The Allahabad address of Allama Iqbal carries great importance in the freedom struggle of the Muslims of India. In his presidential address he classified the two nation theory and demanded a separate homeland for the Indian Muslims. He said: â€Å"I declare that the protection of the separate identity is in the best interest of Hindus and the Muslims. Since the Muslims of the sub-continent are a separate nation with their distinct culture and religious values and they wanted to have a system of their own liking, they should be allowed to live under such a system in a separate state comprising of north western frontier province Sindh, Punjab and Balochistan. † The spirit which Iqbal infused in the Muslims by his Allahabad address developed into an ideological basis for the Pakistan movement. The famous Pakistan resolution passed on March 23, 1940 at Lahore was in fuel based on Allama Iqbal’s presidential address of Allahabad. iii) Quaid-i-Azam: Quaid-i-Azam gave practical shape to the ideology given and enunciated by Allama Iqbal. He was at last successful in convincing the Hindus and the British of the reality of two nation theory and the Pakistan ideology. Jinnah, after entering into politics advocated Hindu-Muslim unity. He wanted joint effort of Hindus and Muslims. Thus, he came to be known as the â€Å"Ambassador of Hindu-Muslim unity†. Lakhnow pact became possible for his sincere acts in (1916) but later on he was greatly disappointed by the prejudicial attitude of Hindus and Congress towards Muslims. Now Jinnah believed that Congress will never recognize rights of Muslims. He said in the second round table Conference (1931). â€Å"I want to inform everybody openly that the Hindu-Muslim dispute must be settled before the enforcement of any system or constituent. Until you cannot provide guarantee for the safeguard of the Muslims interests, until you do not win their co-operation, any constituent you enforce shall not last for even 24 hours. Jinnah was a firm advocate of two-nation theory. On March 23, 1940 he said: â€Å"It has been taken mistakenly that the Muslims are a minority. They are not a minority. They are a nation by all definitions. By all canons of international law we are a separate nation from Hindus. † In 1942 he said: â€Å"We are a nation with our distinct culture and civilization, language and literature, art and architecture, names and nomenclature, sense of values, legal laws and moral codes, customs and calendars, history†¦we have our own outlook on life and of life. He further defined the two nation theory, â€Å"The Muslims are a nation by every right to establish their separate homeland. They can adopt any mean to promote and protect their economic, social, political and cultural interests. † In 1942 he said: â€Å"Islam teaches equality, justice and fair play with everyone. We should base our democracy on the principles and concepts of Islam. † He said on 1947 at Islamic College Peshawar: â€Å"We did not want Pakistan to have a piece of land simply but we wanted a laboratory where we could experiment the Islamic principles. † S yed – Iqbal – Jinnah: from unity stance to separatism. Introduction: Sir Syed Ahmed Khan, Allama Iqbal and Muhammad Ali Jinnah are considered as the key personalities in the history of Muslim nationalism in the sub-continent. Sir Syed Ahmed Khan gave the idea of the two nations, Allama Iqbal dreamed a separate homeland for the Muslims in the basis of this theory and Jinnah made it a reality. But the history is self evidence of the facts that Syed, Iqbal and Jinnah, originally, were not in favor of separatism but the conditions were created in which they were forced to shift from unity stance to separatism. Let us now see why Muslim leaders changed their stance. Sir Syed: Sir Syed — the pioneer of Aligarh Movement, is criticized by some Hindu Historians as anti-Hindu or a narrow communalist in his outlook. This can be repudiated by the fact that, his efforts were decelerated towards the promotion and advancement of all his countrymen, with of course a special reference to the position of Muslims as they were the fallen community. The translation society established at Ghazipur in 1964 which later on developed into Aligarh scientific society, whose object was to translate European literature into Urdu was being managed by Syed Ahmad’s life long friend ‘Raja Kishan Das. Similarly the British Indian Association established in 1866, with the object of keeping in touch with the members of the House of Common was composed of both Hindus and Muslims. He was evidently not addressing his own community when at the inauguration of the British Indian Association he said, â€Å"The Indians (Hindus and Muslims) are loyal to the British. † The year 1867 is particularly significant in the life of Indian Muslims. Syed Ahmed Khan was posted at Banaris when he sent a communication to the viceroy suggesting the establishment of a Vernacular University and a bureau of translation to translate University text books into Urdu. As a counter proposal that the Urdu language written in Persian script should he discontinued in the government courts and therefore should be replaced by Hindi Language written in Devaragri script. It was the first occasion when he felt that it was now impossible for the Hindus and Muslims to progress as a single nation and for anyone to work for both of them. Simultaneously, he met the commission of Banaris and discussed the problems of Muslim education. The British official was surpassed at the change and said: â€Å"Hitherto, you have always been keen at the welfare of Indians in General; this is the first occasion that I have heard about the progress of Muslims alone. † He also said, â€Å"Hindu and Muslims are like the two eyes of a beautiful bride† Allama Iqbal: Allama Iqbal was a poet and philosopher of India. He too was an ardent advocate of Indian Nationalism and Hindu Muslim unity in his early career. He was shifted from this stance in England during his study of western nationalism. The local political situation and Hindu Muslim siftS left its impression over his mind. But the thing which transformed him from a great exponent of Indian nationalism to the advocate of Indian nationalism and pan-Islamic was the modern nationalism which had divided nations into warring groups resulting into two world wars. This was a positive approach. He wanted to solve Hindu-Muslim problems for once and all. In his early career he did his utmost to integrate Indian nations, but the time proved that his spiritualism and ideological change was the exigency of the time. In 1909, when he was invited to Amritsar to attend a meeting of a cosmopolitan organization with the membership opened to the Hindus and the Muslims. Iqbal; politely declined the invitation and in the course of correspondence that ensured, he wrote: â€Å"I have myself been of the view that religious differences should disappear from the country, and even now I act on this principle in my private life. But now, I think the preservation in their separate nation enclitics in desirable for both the Hindus and Muslims. The vision of a common nationhood for India is a beautiful idea, and has a poetic appeal but looking to the present conditions and the unconscious trends of the two communities this idea appears incapable of fulfillment. Jinnah: Muhammad Ali Jinnah, who led the battle for the creation of Pakistan, was however quiet a late convert to the creed of Pakistani nationalism. He strived for a long time for a ‘modus ivendi’ between Hindus and Muslims in an undivided India. He was described by Mrs. Sarojai Naido as the ambassador of Hindu-Muslim unity. Gopal K. Gokhle was a literal leader of Indian national Congress who emphasized Hindu Muslim unity and under his influence Jinnah joined Indian National Congress in hope to bring the two communities into closer accord. From 1906 to 1920, when he left the Congress Jinnah stood for separate electorates not so much to stre ngthen the Muslims separatist tendency, but to bring them upon the economic and cultural level of the rest of the Indians. His efforts in the direction of Hindu-Muslim unity were unquestioned. Even when the relations between Hindus and Muslims were steadily deteriorating despite numerous efforts made between 1921 and 1928 to bring the two nationalities together, Jinnah’s faith in Hindu Muslim unity did not weaken. But the cunningness of the Nehru report and later events slowly and gradually transferred this ambassador of Hindu Muslim unity to an extreme concept of Muslims separatism in India.

High School Enrollment System Essay

I. 1 Background of the Study This project looks at an Enrollment System for a high school. It stores details of students, year, and section. It may also be use as local assessment of the MEIN Business H. S. for their fees. The enrollment is designed for use by staff and other authorized user in the high school office to enable them to easily produce information required by the different people in the high school. Computing technology has an impact on almost every aspect of daily life. Computer applications abound in art, business, entertainment, science, engineering and medicine. For students who  think logically, enjoy solving problems and have an interest in software development, Computer Science is a good study choice. Students develop skills in logical thinking, creative problem-solving and communication. Classes often incorporate a team approach, requiring clear communication among members as they solve a problem and explain their solution to others. Students gain both hands-on design experience as well as theoretical knowledge. This combination of skills provides an advantage to graduating students because of the broad range of skills possessed. Classes are generally small, averaging less than 25 students. The faculty works on such fascinating topics as virtual reality, high-speed networks, parallel computing, computer security, embedded applications, Internet technologies and multimedia. Students work alongside faculty in department labs equipped with state-of-the-art computing equipment. Students can gain extra experience in the Student Chapter of the ACM (affiliated with the national organization), which hosts technical and social activities as well as the Honors Co-op Program which provides paid internships during the senior year at local companies. A web application or web app is an application that is accessed via  the Internet or an Intranet. Web applications are popular due to ubiquity of the client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers are key reasons for their popularity. A significant advantage of building web applications to support a standard browser feature is the ability to perform as specified, regardless of the operating system installed on a given client. The proponents decided to adapt web application in their study because it enables the students, faculty, and administrators of the  institution to gain 24-hour access and use to the proposed system via a client computer without any needs of installing or distributing any software. I. 2 Statement of the Problem The MEIN Business H. S. is using a manual system for their enrollment facility. The inaccuracies of information were minimal, like the identification of level per year and sometimes the registrar personnel were making a mistake with the number of subject—but the possibility of encountering a more difficulties and tedious task was still at hand. One of the problems that the institution would like to include in the  study was the lack manpower in the accounting department. In the accounting office or the cashier, MEIN Business H. S. only had two personnel to accommodate the students during the payment of fees for their enrolment. The outcome was that the school had a hard time in accommodating those large numbered students, and that made it hard for other students to wait in line. Another problem of the school was the generation of forms. The students needed to fill-up the student information slip, advising slip, and three (3) copies of the registration forms for the copy and record of the accounting office, the registrar and for the student themselves. Students were consuming a lot of time in doing such. Since the students are manually filling-up the official documents the school, data Redundancy has a great possibility in causing further complexity in the enrolment process. An added problem was that when the students were getting their subjects and schedule for the semester, the students had to refer to the bulletin boards for the available subjects, schedule, and slots. Since the said information was posted, it would only mean that the updates were not monitored effectively. To keep the students updated at all times, the availability of the subjects and slots should be monitored. If a subject only has 5 slots available and there are still a number of students who would be enrolling that subject, students should be informed of someone has availed the slots already so that there wouldn’t be any wasted time just by falling in line again just to look for another available slot. I. 3 Assumption and Hypothesis This study is sought to answer the following questions and assumptions, to wit: ?What are the advantages of using an automated enrollment system? ?What are the important Components that should be used in completing this project? ?What are the tools that will be used to able for the proponent to complete this study? To aid the researcher on the study, the following hypothesis is formulated, to wit: The advantages that the proposed automated Enrollment system are: †¢Cost savings and cost avoidance †¢Quicker response †¢Accuracy †¢Getting the needed information †¢Backup and security The following are the important component in terms of student’s information: †¢Student Number †¢School Year †¢Section ID †¢Year level †¢Schedule ID †¢Teacher ID †¢Fee code The tools that will be used in completing this project is Microsoft Access 2003 as its backend and the Microsoft visual basic 6. 0 as its Front end, this tools are compatible with windows platform. I. 4 Significance of the Study Due to the increasing population of MEIN Business H. S. this study helped the school regarding their enrollment transactions. The proposed system aimed to benefit the school in their enrollment facilities such as maintaining the files, assessment of fees and especially the enrollment itself. The proposed system aimed to benefit the following: The School The main beneficiary of the study is MEIN Business H. S. MEIN Business H. S. would be adapting the new innovation of technology through web that will make their work with optimum performance. The developed system will compensate the flaws and problems that the company is encountering. Employees would not have to worry preparing forms for the customers and reports for the managers because the system will supply it for them. Registrar and Accounting Office With regards to the registrar’s office the proposed system will help the school in maintaining the data of the students and the school will not use the manual data gathering. MEIN Business H. S. will just need to check the database for the records needed. Students The students will benefit by means of not having a hard time in falling in line and waiting for their turn to register and pay for their tuitions. The students can pay their tuitions via the internet. Proponents The proponents would also be a beneficiary of the study since the proponents would value the importance of enhancing their skills and work performance while grasping knowledge throughout the study. Future Researchers For the future researchers, this study could be used for their reference in having a local enrollment system if the future researchers would like to formulate a system such as this. I. 5 Scope and Delimitation of the Study The proposed of system was a portal type system that covered the major processes in the enrollment system of MEIN Business H. S. namely: Registration of the current students, class scheduling and sectioning, assessment of fees, file maintenance, report generation (registration form, assessment slip, student master list, and other forms and reports essential to the system). The proposed system included the processing of student’s personal records and the mode of payment that the student would choose. The new students or transferees have a limited access over the online enrolment system. Since they do not have an account or profile in the system, they could only view the following: courses offered;  available schedule, subjects, and slots; projected amount of the tuition fee. When the student logs in his/her account, there would be tabs or menus that would contain options that the student might want to do in the system. He/she could find updates in his/her account (assessment fees), the pre-registration form for enrollment with the class schedule, and other forms that would be needed for the accomplishment of the records or the student. The student would also be given a selection for the mode of payment that he/she would like to avail (i. e. Online via credit card, Cash or Installment). The forms that would be needed from  the enrollee would be passed on-line. The online payment would be through the means of entering the bank account number of the enrollee, course code, student or ID number, and the bank account number of the school itself. Users of the system have their own account with different access levels. Students can view the subjects that are available, pay their tuition fees and view their grades online. The student will be given a selection of the mode of payment. Administrators have total access to the system. The portal system was not connected by any means to the current web page that the school is using. The proposed system would only be used for enrollment purposes only. The study does not cover the computation of students’ grades since only the final grade is needed to verify if the student passed the pre-requisite of a particular subject, entrance examinations and other web messaging services such as forums/threads, online voting/polling, and e-mail 1. 6 Theoretical Framework Inquiry of Students Requirements User Illustrates theoretical framework of MEIN Business High School Enrollment. Inquiry of Students, Requirements, Registration, Student Listing of Assessment, Enrollment and Student Report are the seven  entities that are interconnected to the user. Registration Student listing MEIN Business H. S. Enrollment System Assessment Enrollment Student Report 1. 7 Conceptual Framework Registration Enrollment of Students Generates properly Print official receipt Illustrates the conceptual framework of MEIN Business High School Enrollment System. Registration, Processing Modification, Assessment of Students, Enrollment of Students, Generates Properly and Print Official Receipt. These are the six entities that are interconnected with the user. Processing modification Assessment of Students MEIN Business H. S. Enrollment System User.

E-Commerce and Marketing Strategies

As the Magic Kids USA tagline says, â€Å"Stop paying too much on Kids wear,† the online store aims to attract its consumers by the moderately priced products that they offer that starts at the lowest price of $2.65. Apart from the clothes that Magic Kids USA offers, they also offer shoes and footwear for children. They also have branded products, mostly from popular cartoon television shows and comics characters. The aesthetic value of the website resembles the typical online business store. Upon opening the website, you would know you are visiting an online shop and the only thing that you are going to do is browse through their products and decide whether to purchase their products or not. As most online stores offer, Magic Kids USA designed their website so clients may easily navigate through the web pages and browse through their selections of clothing and footwear. Magic Kids USA aims to target all classes of society as their client base, this is because they offer the lowest up to the highest prices, and also provide branded merchandise and popular character based products. Their branded products also range from the popular and expensive ones to the moderately priced branded products. Moreover, they have gift certificates to earn discount rates for consumers to spend less, thus, causing them to continue spending more. Anna Bean Children’s Clothing ::  Ã‚  Ã‚   http://www.annabean.com/ The Anna Bean Children’s Clothing online store offers an extensive selection of children’s clothes for boys and girls, diaper bags, gift collections and ideas, room decorations, and so much more. As far as uniqueness is concerned, the products that Anna Bean offers are the same selections in other online stores for children such as Web Clothes and Bunny Creek. The service that only Anna Bean offers among the three online stores is the Gift Services and Gift Registry. These services offer an option for gift wrapping with additional payment and an opportunity for people to sign up for an Anna Bean account and sell unwanted and duplicated gifts online for other online clients to purchase. They also have a corporate account wherein people can call and consult them for gift selections and alternatives. The Gift Services, Gift Registry, and corporate accounts services of Anna Bean expands their client base because of the added and relevant service that they provide. The aesthetic value of the website was intended to present a young and artistic feel that suits the personality of children. The color for the background was attractive and the logo and other icons were attractive shapes and colors for children. Navigating through the website was easy because their items were categorized and labeled accordingly, therefore, it was easy to browse through their products and select items to be purchased. Anna Bean utilizes a creative way of marketing their products. They have put together the magazine covers on which they had the opportunity to advertise their products. The magazines were popular for expectant moms, parents, working mothers, and fashion magazines for children. They also offer overnight shipping, which is a good strategy, especially to attract clients who do not want to wait. Bunny Creek ::  Ã‚  Ã‚   http://www.bunnycreek.com/ The outline of Bunny Creek’s website is similar to that of Anna Beans’. They have the same selection of clothing, however the categories were more specific, such as selections by brands, size, season, new arrivals, etc. This means that they have a larger selection of products to offer online. They also cater to the lower class client base because they have â€Å"The $2, $5, $10 Sale.† They also have electronic discount coupons and gift certificates for those who want to cut costs of the products that they are going to purchase. Their products range from the most to the least expensive, allowing them to earn a larger client base that caters to the upper, middle, and lower classes of society. For some of the gift items that they provide, they offer personalization of the products, however, taking more time than the usual duration of delivery. Moreover, Bunny Creek offers substantial information on how to purchase and pay for an order, a list of shipping fees, handling rates and conditions, the delivery time, etc. The online store was more informative and revealed important details for the clients. The physical make-up of Bunny Creek is not as attractive as Anna Bean, for example. The colors were boring, thus, failing to attract online clients who happen to browse through the website. Web sites should offer interactive and creative websites in order to attract consumers to navigate through the web pages and gain potential purchasers. Navigating through the website was easy because their products were neatly categorized and it was easy to select products because numerous products were displayed at once. Advertising and marketing for Bunny Creek is not effective because of its failure to give off a child-friendly or child-oriented image, just by looking at the design of the web page. Clients usually go for online stores, which exert effort in beautifying their web page and offering many services for their clients.

Health Promotion Essay

The World Health Organization delineated health as â€Å"a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity† (WHO, 1946). Scientists define health promotion as the course of action taken to facilitate people to have power over and to enhance their health generally. To carry on and augment wellbeing some practices such as restraining from smoking, exercising at least three times a week to sustain fitness, reducing contact to radiation and toxic components, eating adequate amount of nutrients and minerals seem essential. In nursing practice, health promotion exists through education to facilitate inhabitants to create choices to keep them in good physical shape. According to the American Journal of Health, â€Å"Health Promotion is the science and the art of helping people change their lifestyles to move toward an optimal health.† Other factors that can encourage reaching out the purpose of health promotion are n ursing roles and responsibilities, implementation methods that covers all areas of nursing, and the levels of health support. The World Health Organization (WHO) created a movement named Healthy people 2010 to make all Americans cognizant of a variety of ways to prevent diseases and improve their health. The association placed nurses in the forefront by giving them the lead of the action due to the fact of their constant contact with individuals, families, and communities because they can help them make the right decision to promote health (WHO, 2000.) In addition, they acquire skills through evidence-based practice in critical moments of life to implement essential interventions through education after assessing, using a diagnosis, developing a plan the care of patients; a thorough evaluation of chosen activities always follows to assure a contented turning point. Nurses assist to promote health by helping groups of people in different settings to cultivate healthy lifestyle. The Institute of Medicine has a new research that clarifies responsibilities by stating the important role nurses play to implement and evaluate actions to promote health in the population. As advocate for the sick, the nurse-client interrelationship should take place for health promotion in order to teach people good habits in the choice of adequate diet to avoid obesity, to stop polluting the environment by quitting smoking for instance and access to clean water seem indispensable; moreover, inhabitants must not permit damaging social conditions that wipe out health to continue as they convey unhealthy states (Sullivan, 2000). Health promotion movements are meant to guard and advance health, and to avoid illness. These activities are grouped into three subsequent levels. The foremost and initial level of health promotion prevention is intended to stop diseases from starting or a trauma from happening. Diseases or trauma to prevent include immunization, household hazards, abstinence from smoking, measures that decrease the risk for stroke, educating and counseling regarding the use of vehicle passenger restraints and bicycle hat. The primary prevention averts the beginning of an aimed condition. It targets the greatest number of people in a community who might become at risk for a specific health dilemma like asthma which happened to be one of the most frequent respiratory diseases in modern countries. Furthermore, the secondary avoidance measures are those that spot and care for asymptomatic people at risk but in whom the provision is not clinically obvious. Activities of secondary escaping involve early case findings of disease without any sign that occurs and has major risk for harmful result exclusive of cure. Screening tests to detect hyperlipidemia, hypertension, breast and prostate cancer are model of secondary prevention actions. Lastly, when the disease has already started its course of action, tertiary prevention care is given to patient, attempts are made to re-establish highest function and stop sickness-related complications. Health is a store for everyday life that includes physical, mental, social comfort; consequently, health promotion activities will empower individuals and communities to raise their control over decisions that affect their health. With the possession of interpersonal skills, nurses contribute to encourage patients through teaching to make constructive changes that will keep them in good physical shape throughout life. The three levels of health promotion are supported through education. Within their scope of practice, nurses can allow individuals and communities to gain greater control over the determinants of their wellbeing to achieve the purpose of Health promotion. . References Edelman, C., & Mandle, C. L. (2010). Health promotion throughout the life spans (7th ed.). St. Louis: Mosby. Eisenberg & Neighbors, (2007). National Research Council and Institute of Medicine [NAS-IOM], (2009). A national study by Kessler et al. (2005) According to a report from Institute of Medicine and the National Research Council (IOM and NAS) National Prevention, Health Pro Nola J. Pender, Carolyn L. Murdaugh, and Mary Ann Parsons. Motion, and Public Health Council. (2011). Annual status report [Internet]. Washington (DC): The Council; 2011 Jun 30 [cited 2011 Sep 30]. Available from: http://www.healthcare.gov/ prevention/nphpphc/2011-annualstatus- report-nphpphc.pdf Nola J. Pender, Carolyn L. Murdaugh, & Mary Ann Parsons. (2006). Health Promotion in Nursing Practice (5th ed.) Upper Saddle River, NJ: Pearson Education INC